Marketing · Product Thinking · Customer Strategy

I turn insight into stories, systems and growth.

I work across marketing, product development, brand strategy and community impact—understanding people, shaping propositions and building initiatives that move from idea to execution.

Explore selected work ↘Start a conversationView Résumé ↗
UNDERSTAND THE CUSTOMER→FRAME THE PROBLEM→POSITION THE SOLUTION→ACTIVATE THE IDEA→MEASURE & LEARN✦UNDERSTAND THE CUSTOMER→FRAME THE PROBLEM→POSITION THE SOLUTION→ACTIVATE THE IDEA→MEASURE & LEARN✦
The proposition

Strategic thinking with creative execution.

My Economics background helps me understand markets, incentives and behaviour. Marketing gives me the tools to shape perception, demand and customer experience. Leadership has taught me how to convert strategy into operating systems, coordinate people and deliver under uncertainty.

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Projects delivered during the presidential year
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Beneficiaries reached through Circle of Care
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Student entrepreneurs supported through Rotrapreneur
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District events managed with cross-functional teams
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Awards won during the presidential year
Selected work

Evidence before adjectives.

Each featured project is framed around the problem, the insight, the strategic decision and the outcome—not simply the final output.

01 · PRODUCT CONCEPT

Fivzo

Designing an AI-supported growth operating system for Indian micro and small businesses.

Product & GrowthView case study ↘
02 · BRAND FOUNDATION

KTH Corporation

Building a clearer digital presence, communication system and marketing foundation from the ground up.

Brand & DigitalView case study ↘
03 · ORGANISATIONAL CHANGE

Rotaract Transformation

Rebuilding visibility, accountability and continuity through systems, culture and distributed ownership.

LeadershipView case study ↘
04 · STUDENT EXPERIENCE PRODUCT

Settld

An early student-life product concept helping international students organise food, budgeting, routines and city navigation.

UX & ProductView case study ↘
Case-study thinking

From problem to proof.

Product concept in development

Fivzo

A mobile-first AI growth operating system intended to help Indian micro and small businesses move from scattered marketing activity to structured action.

Problem framingProduct positioningFeature prioritisationGrowth logic
ProblemSmall businesses often face fragmented tools, unclear priorities and limited access to structured marketing guidance.
InsightThe greater need is not more content—it is a repeatable decision system that converts diagnosis into action.
StrategyBuild around a clear loop: Assess → Plan → Act → Track → Learn.
What I personally ownedCustomer problem framing, product proposition, feature planning, positioning and growth logic.
EvidenceStructured product concept, journey architecture, feature roadmap and business-model thinking.
Next stepValidate the problem and product proposition through interviews and prototype feedback.
Open recruiter deep-dive
  • Current stage: structured concept and product architecture, not yet a validated live product.
  • Primary hypothesis: small businesses need prioritised guidance and workflow support more than another isolated marketing tool.
  • Validation standard: customer interviews, competitor mapping and prototype feedback must determine whether the proposition is worth building.
  • Success measures to test: clarity of recommended actions, task completion, repeat usage and business-owner confidence.
Early product concept / prototype direction

Settld

Settld is an early student-experience product concept designed for international students preparing to move to Glasgow—helping them organise food, budgeting, daily routines, study goals, movement, sleep and city navigation in one structured system. It is not yet a full-fledged launched app.

UX thinkingStudent experienceCross-device planningLife systems
ProblemInternational students often move with anxiety around everyday survival systems: meal planning, groceries, budgeting, routines, locations, study balance and health habits.
InsightThe transition problem is not only information access—it is turning scattered life tasks into simple, repeatable planning flows.
StrategyDesign a mobile-and-laptop friendly companion that organises daily life through connected modules rather than isolated notes or checklists.
What I personally ownedProblem framing, feature planning, user-flow direction, content structure, dashboard thinking and prioritisation of student needs.
Current stageEarly product concept and prototype direction; not yet a full-fledged or publicly launched app.
Core featuresMeal planning, grocery planning, budgeting, pinned locations, sleep log, study goals, gym/movement tracking and personal routine management.
What this provesAbility to translate a lived user problem into a product structure, prioritise features and think across UX, behaviour and retention.
Open Product Deep Dive
  • Target user: International students preparing for or adjusting to life in Glasgow.
  • Primary use case: Reducing uncertainty by helping students plan recurring routines such as food, money, movement, study and city navigation.
  • Product logic: Convert “I do not know how to manage this” into structured prompts, trackers and saved decisions under one student-life system.
  • Cross-device direction: Designed to work on both laptop and phone so planning can happen before departure and continue after arrival.
  • Retention hypothesis: Students return if the app becomes part of weekly planning rather than a one-time moving checklist.
  • Next validation step: Test the concept with international students moving to the UK and identify which module creates the strongest repeated use.
Professional experience

KTH Corporation

Strengthening the organisation’s digital brand foundation and creating more consistent communication across customer-facing touchpoints.

Brand communicationWebsite strategyStakeholder collaborationProcess improvement
ProblemBrand communication and digital presence needed greater consistency, structure and clarity.
DiagnosisReviewed customer-facing communication, content needs, recruitment platforms and internal processes.
StrategyCreate a connected foundation across website communication, social content, identity materials and CRM processes.
What I personally ownedWebsite content, brand communication, campaign planning, presentations, content systems and process recommendations.
OutputsWebsite launch support, corporate materials, pitch decks, Google Ads work and structured digital communication.
LearningMarketing foundations matter most when they align external storytelling with internal operating discipline.
Open recruiter deep-dive
  • Business context: the organisation needed stronger consistency across brand, digital communication and internal follow-up processes.
  • Adopted outputs: website communication, corporate identity materials, presentations, content systems and CRM-oriented process recommendations.
  • What this proves: ability to work with founders, translate business needs into communication systems and contribute beyond isolated content creation.
  • Measurement gap: verified campaign or enquiry-performance data should be added only when available.
Leadership transformation

Rotaract Club of Stella Maris College

A year focused on rebuilding identity, strengthening participation and introducing systems that could outlast a single leadership term.

Change managementProgramme leadershipStakeholder coordinationOperating systems
ChallengeLimited visibility, inconsistent documentation, weak accountability and insufficient continuity.
InsightSustainable growth required systems and shared ownership—not only more projects.
StrategyStandardise planning, reporting, review, treasury management and performance tracking.
What I personally ownedTeam direction, delegation, stakeholder coordination, accountability systems, oversight of 45+ projects and management of 4 district events with cross-functional teams.
OutcomeStronger participation, improved visibility, deeper district engagement and 15 awards across leadership, service, communication, sustainability and organisational growth.
Principle“These systems created continuity, accountability and institutional memory where none previously existed.”
Open Leadership Deep Dive
  • Scale managed: Led a 21-member board and coordinated initiatives across a 300+ member club.
  • Operating systems introduced: Project-planning templates, structured reporting, post-project reviews, performance tracking, treasury controls and documentation processes.
  • Complexity handled: Managed overlapping projects, multiple stakeholders, last-minute changes, district coordination and delegation across cross-functional teams.
  • Leadership approach: Assigned ownership rather than only tasks, mentored emerging leaders and created accountability without micromanaging.
  • How success was assessed: Participation, project completion, documentation quality, continuity, district engagement and 15 awards across multiple areas of performance.
  • What this proves: Change management, stakeholder communication, programme leadership and the ability to build systems that continue beyond one leadership term.
Proof of work

How the thinking becomes usable.

A strong portfolio should show not only what was delivered, but the strategic artefacts behind the decision.

Product thinking

Fivzo Growth Loop

A structured system connecting diagnosis, planning, action, tracking and learning for small-business growth.

Assess → Plan → Act → Track → Learn
Brand systems

Connected Communication Foundation

Website messaging, corporate identity, presentations, social content and process improvements designed as one coherent system.

KTH Corporation
Organisational design

Continuity & Accountability System

Planning templates, reporting, post-project reviews, performance tracking and documentation built to strengthen institutional memory.

Rotaract Transformation
Student experience

Life Systems Dashboard

A cross-device product structure for helping international students plan routines, budgets, groceries, locations, study and wellbeing before and after moving abroad.

Settld
Experience

Roles where I built, coordinated and delivered.

KTH Corporation Pvt. Ltd.

Marketing Innovation Intern → Brand & Digital Marketing Strategist. Built marketing foundations, digital communication, presentations and process improvements with founders and stakeholders.

Chennai / Hybrid
District Editorial & Assembly Leadership

Deputy Head of the Editorial Board and Secretary for the District Assembly, with responsibilities spanning editorial direction, programme coordination, event communication, documentation and stakeholder management.

2026–Present
Youngest Speaker — Interact Clubs RYLA

Delivered a session on cybersecurity and personal brand building for 150+ students, translating digital-safety and professional-identity concepts into an accessible, engaging learning experience.

RY 2025–26
Leadership

Building systems, confidence and ownership.

My leadership experience is grounded in setting direction, creating clarity, managing uncertainty and enabling others to take responsibility.

Joined as a Green RotaractorBegan by learning the movement through participation and communication work.
Junior Editor → Head EditorDeveloped editorial judgment, visual communication and consistency across club content.
13th PresidentLed 45+ projects, introduced systems and created stronger institutional continuity.
Deputy Head of the Editorial BoardLeading district-level editorial direction, communication quality and content oversight.
Secretary for the District AssemblyManaging programme coordination, documentation, stakeholder communication and execution for a major district learning event.
Youngest Speaker at Interact Clubs RYLAAddressed 150+ students on cybersecurity and personal brand building.
Outstanding PresidentRecognition across leadership, documentation, communication, service and organisational growth.
Education

Economics as the foundation. Marketing as the direction.

B.A. Economics

Stella Maris College, Chennai. Foundation in markets, consumer behaviour, development, incentives, policy and research.

2023–2026
MSc Management with Marketing

University of Glasgow. The next stage in developing management, marketing strategy, customer understanding and international business perspective.

From Sep 2026
Let’s connect

Ideas become valuable when they move.

sanjithakannan.work@gmail.com ↗ LinkedIn ↗ View Résumé ↗